Our Origin Story

WHO WE ARE

Started from a restaurant now we’re here

2009

Irvin Gunawan opens his first restaurant in Singapore famously known for its signature salted egg crab dish.

2014

Irvin began experimenting with snacks by combining his signature salted egg sauce with potato chips and fish skin.

2016

The salted egg snacks became an instant hit in Singapore, so Irvin opened his first physical retail store in VivoCity.

2017

IRVINS rapidly expanded overseas and has grown into an iconic global brand that now operates in 12 markets including China, the United States, Canada, Australia, and many more.

2020

In order to bring IRVINS closer to our customers and fans, we launched our snacks in popular supermarkets and convenience stores around the world.

2021

Our innovation doesn't stop just at snacks. We continued to craft the world's most Dangerously Addictive^TM tastes, most recently with our Nissin salted egg instant noodle collaboration.

WHOLE FOOD INGREDIENTS

Hand-selected ingredients like curry leaves, chili peppers, and upcycled salmon skin

REAL DUCK EGG YOLK

Salt-brined for 30 days and steamed into a savory crumble (no powders here!)

CRAFTED IN SMALL BATCHES

Our explosive umami flavor is carefully baked into every bite

NO WHEAT FLOUR

100% natural crunch - no binders or flours

How We Make Our Chef Crafted Snacks

Learn More

BRANDS COLLABS

CHECK IT OUT

IRVINS x CottonOn

We partnered with Australia's largest global retailer, Cotton On to create this #DangerouslyFashionable line of IRVINS-branded mens and womens clothing

Check it out

IRVINS x Nissin Ramen

We collaborated with Nissin, the original creators of instant ramen to give you an outrageously delicious ramen bowl: classic mee pok noodles mixed with our savory salted egg seasoning

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IRVINS x Pezzo

Salted Egg sauce + Fish Skin crumbs + pizza = umami explosion

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IRVINS x Pokémon

In a world of firsts, here’s ours! In June of 2020, we teamed up with Pokémon to release the limited edition Pikachu themed IRVINS Salted Egg Zig Zag Potato Chips